What steps do you take to ensure that your fashion illustrations are aligned with the designer’s target market and customer profile?
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Sample interview questions: What steps do you take to ensure that your fashion illustrations are aligned with the designer’s target market and customer profile?
Sample answer:
Steps to Ensure Alignment with Target Market and Customer Profile:
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Research and Analysis: Thoroughly study the designer’s brand identity, target market demographics, and customer psychographics. This includes understanding their age, gender, income, lifestyle, and values.
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Market Segmentation: Identify specific market segments within the target audience. Consider factors such as age, lifestyle, body shape, and fashion preferences.
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Mood Boards and Reference Images: Create mood boards that visually represent the target market’s style and aspirations. Gather reference images and inspiration that embody the desired aesthetic and convey the desired message.
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Concept Sketches: Translate the research and mood boards into initial concept sketches. Explore different poses, angles, and variations that cater to the specific body types, proportions, and preferences of the target market.
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Feedback and Refinement: Collaborate closely with the designer to obtain feedback on the concept sketches. Incorporate revisions and refine the illustrations to ensure they accurately reflect the designer’s vision and appeal to the target audience.
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Detailed Renderings: Read full answer