Can you explain the process of conducting a card sorting exercise?
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Sample interview questions: Can you explain the process of conducting a card sorting exercise?
Sample answer:
- Define the Goal:
- Determine the purpose of the card sorting exercise. Are you aiming to understand user mental models, group related items, or prioritize content?
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Clearly define the specific outcomes you want to achieve.
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Recruit Participants:
- Select participants who represent your target user base. Consider factors like age, demographics, experience level, and familiarity with the subject matter.
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Aim for a diverse participant group to gather a variety of perspectives.
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Prepare Card Set:
- Create a set of cards, each representing a different item, concept, or feature related to your product or service.
- Use concise and clear language that participants can easily understand.
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Ensure the cards are consistent in size and format.
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Conduct Pre-Sort Interviews:
- Conduct individual interviews with a small group of participants to gain insights into their mental models and expectations.
- Ask open-ended questions to understand how they perceive and organize information.
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Use these insights to refine your card set and structure.
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Set Up the Card Sorting Session:
- Provide participants with instructions and materials, including the card set, sticky notes, and markers.
- Explain the purpose of the exercise and emphasize the importance of their input.
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Set a time limit to encourage focused participation.
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Open Card Sort:
- Instruct participants to sort the cards into groups based on their understanding of how the items are related or similar.
- Allow participants to create their own categories and labels.
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Encourage them to discuss their thought process and reasons for grouping the cards.
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Read full answer Source: https://hireabo.com/job/6_0_18/User%20Experience%20Designer