Can you discuss a time when you had to pivot your design direction based on user testing results? How did you adapt?
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Sample interview questions: Can you discuss a time when you had to pivot your design direction based on user testing results? How did you adapt?
Sample answer:
Sure, here is a time when I had to pivot my design direction based on user testing results:
During the design phase of a new mobile app, we conducted user testing to evaluate the usability and effectiveness of the interface. The results revealed that users had difficulty understanding certain icons and encountering challenges in navigating through the app.
To address these issues, we promptly adapted our design direction:
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Revised Iconography: We redesigned the icons to make them more intuitive and recognizable. We conducted additional user testing to ensure the new icons were easily understood and visually appealing.
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Improved Navigation: We restructured the app’s information architecture and simplified the navigation menu. We introduced breadcrumbs and added clear labels to each section to enhance the user’s ability to locate desired information effortlessly.
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Enhanced Visual Hierarchy: We employed visual hierarchy principles to emphasize crucial elements and prioritize information. We utilized color, typography, and white space effectively to guide the user’s attention and facilitate task completion.
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Iterative Testing: We implemented an iterative design process, continuously gathering feedback from user testing and … Read full answer
Source: https://hireabo.com/job/6_0_17/User%20Interface%20Designer