How do you approach designing for different emotional or psychological responses from the audience?
- garrone
- 0
- Posted on
Sample interview questions: How do you approach designing for different emotional or psychological responses from the audience?
Sample answer:
-
Understand the desired emotional response: Collaborate closely with stakeholders to determine the specific emotions or psychological responses intended for the target audience.
-
Research and identify relevant emotions: Conduct research and consult with experts to explore the range of emotions and psychological factors that align with the desired response.
-
Choose appropriate visual elements: Select colors, shapes, images, typography, and other design elements that evoke the desired emotions. For instance, warm colors convey warmth and comfort, while cool colors elicit a sense of tranquility or sadness.
-
Consider composition and layout: Arrange elements strategically to create visual hierarchy and draw the viewer’s attention to critical areas. Use spacing, proximity, and balance to guide their emotional journey.
-
Incorporate contrast and harmony: Employ contrast to create focal points and emphasize key elements that trigger emotional responses. Balance these contrasts with harmonious eleme… Read full answer