Can you walk us through a recent project where you had to iterate on your designs multiple times?
- garrone
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Sample interview questions: Can you walk us through a recent project where you had to iterate on your designs multiple times?
Sample answer:
During the redesign of an e-commerce website, I encountered the challenge of iterating on multiple design concepts to optimize user experience and conversions.
Iteration 1: Conceptual Exploration
- Sketches and wireframes explored various layouts, navigation structures, and aesthetics.
- User testing revealed ambiguous navigation and low conversion rates.
Iteration 2: Refinement and Prototyping
- Enhanced navigation with clear hierarchy and intuitive menus.
- Introduced visual elements to guide users through the checkout process.
- Prototyped a high-fidelity clickable prototype for user feedback.
Iteration 3: Data Analysis and Iteration
- User testing indicated improved navigation but identified bottlenecks in product filtering.
- Redesigned the filtering mechanism with more granular options and user-friendly interaction.
- Implemented heat mapping and analytics to track user behavior and identify areas for improvement.
Iteration 4: Opti… Read full answer