How do you approach selecting colors that resonate with a specific target market’s values or social causes in fashion design?

Sample interview questions: How do you approach selecting colors that resonate with a specific target market’s values or social causes in fashion design?

Sample answer:

Understanding the Target Market’s Values and Social Causes

  • Conduct thorough market research to identify the demographic, psychographic, and behavioral characteristics of the target audience.
  • Analyze their social media presence, lifestyle publications, and other relevant sources to understand their interests, passions, and values.
  • Identify specific social causes that align with the target market’s concerns and aspirations.

Translating Values into Colors

  • Use color theory to establish a palette that evokes the desired emotions and associations.
  • Consider the cultural and psychological connotations of different colors across the target audience’s demographics.
  • Explore symbolism and metaphors associated with specific colors to create meaningful connections.

Integrating Colors into Design

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