Can you provide an example of a trend that you missed or misjudged? What did you learn from that experience?

Sample interview questions: Can you provide an example of a trend that you missed or misjudged? What did you learn from that experience?

Sample answer:

Missed Trend Example:

In 2018, I anticipated the resurgence of “logomania” as a major trend. However, the trend gained traction at a much faster pace and to a greater extent than I had predicted.

Misjudged Impact:

I underestimated the consumer’s desire for overt branding and the emotional appeal it evoked. I also failed to predict the social media amplification of logomania, which further accelerated its popularity.

Lessons Learned:

From this experience, I learned the importance of:

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