Can you explain your process for conducting trend research and analysis?
- garrone
- 0
- Posted on
Sample interview questions: Can you explain your process for conducting trend research and analysis?
Sample answer:
- Gather Trend Data:
Continuously collect data from a variety of sources, including fashion shows, magazines, social media, runway reports, street style blogs, trend forecasting websites, and industry experts.
-
Analyze Data:
-
Identify recurring patterns, themes, colors, silhouettes, and details across different sources.
- Research the socio-cultural, economic, political, and technological factors influencing fashion trends.
-
Understand the preferences and behaviors of target consumer groups.
-
Forecast Trends:
-
Predict upcoming trends based on the analysis of data and insights.
- Consider the evolution of current trends, consumer demand, emerging technologies, and global events.
-
Develop short-term (seasonal) and long-term (multi-season) trend forecasts.
-
Create Trend Reports:
-
Prepare comprehensive reports that visually communicate trend forecasts.
-
Include color palettes, fabric selections, garment designs, accessories, prints, patterns, silhouettes, and styling suggestions.