How do you ensure that the merchandise assortment is aligned with the brand’s target market and customer preferences?
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Sample interview questions: How do you ensure that the merchandise assortment is aligned with the brand’s target market and customer preferences?
Sample answer:
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Market Research and Analysis:
- Continuously conduct market research to gain insights into target customer demographics, preferences, shopping behaviors, and emerging trends.
- Use data analytics tools, surveys, focus groups, and competitive analysis to identify customer needs and preferences.
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Understanding Brand Identity:
- Work closely with the design team to understand the brand’s unique identity, values, and aesthetic.
- Ensure that the merchandise assortment reflects the brand’s core values and resonates with the target market’s lifestyle and aspirations.
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Assortment Planning:
- Develop a comprehensive assortment plan that defines the mix of products, styles, colors, sizes, and price points to be offered.
- Consider the seasonality of products, fashion cycles, and the brand’s overall product strategy.
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Product Development and Selection:
- Collaborate with designers and suppliers to develop products that align with the target market’s preferences and the brand’s identity.
- Carefully select products that meet quality standards, functional requirements, and aesthetic appeal.
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Trend Forecasting:
- Stay updated on the latest fashion trends, color palettes, and consumer preferences.
- Utilize trend forecasting services, fashion magazines, runway shows, and social media platforms to … Read full answer
Source: https://hireabo.com/job/6_1_8/Fashion%20Merchandiser