How do you ensure that the merchandise assortment is well-balanced in terms of price range, styles, and sizes?
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Sample interview questions: How do you ensure that the merchandise assortment is well-balanced in terms of price range, styles, and sizes?
Sample answer:
To ensure a well-balanced merchandise assortment in terms of price range, styles, and sizes, consider the following:
Price Range:
- Conduct market research to determine the target customer’s disposable income and spending habits.
- Offer a range of price points to cater to different budgets, from affordable to luxury.
- Create a tiered pricing strategy to segment products based on perceived value and exclusivity.
Styles:
- Analyze the latest fashion trends and consumer preferences.
- Develop a merchandise mix that includes both classic and contemporary designs.
- Offer a variety of silhouettes, patterns, and colors to appeal to diverse tastes.
Sizes:
- Conduct inventory audits to identify any gaps in size availability.
- Ensure a comprehensive range of sizes, including petite, regular, plus-size, and extended sizes.
- Consider offering custom-sizing options for optimal fit and customer satisfaction.
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Source: https://hireabo.com/job/6_1_8/Fashion%20Merchandiser