How do you handle situations where certain merchandise items are not selling as expected?
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Sample interview questions: How do you handle situations where certain merchandise items are not selling as expected?
Sample answer:
Strategies for Handling Slow-Selling Merchandise:
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Analyze Sales Data: Thoroughly examine sales reports to identify specific items, categories, or trends that are underperforming. Pinpoint the reasons behind poor sales performance, such as out-of-season stock, unappealing designs, or excessive pricing.
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Adjust Pricing and Promotions: Consider adjusting prices, offering discounts, or creating special promotions to make slow-selling items more attractive to consumers. Ensure that the new pricing and promotions are aligned with market demand and customer expectations.
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Reposition and Repurpose: Explore creative ways to reposition slow-selling items. Consider altering their presentation, merchandising, or marketing strategy to target different customer segments or appeal to new demographics. Additionally, consider repurposing items into new products or accessories.
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Enhance Product Attributes: Seek opportunities to improve the functionality, aesthetics, or quality of slow-selling items. Conduct thorough research and testing to identify enhancements that will increase their appeal and desirability.
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Monitor Trends and Customer Feedback: Stay abreast of current fashion trends and monitor customer feed… Read full answer
Source: https://hireabo.com/job/6_1_8/Fashion%20Merchandiser