How do you ensure that the fashion assortment reflects the brand’s commitment to diversity and inclusion in terms of models and representation?
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Sample interview questions: How do you ensure that the fashion assortment reflects the brand’s commitment to diversity and inclusion in terms of models and representation?
Sample answer:
Strategies to Ensure Diversity and Inclusion in Fashion Assortment:
- Establish a Diversity and Inclusion Council: Assemble a team of industry professionals and community representatives to provide guidance and accountability on diversity initiatives.
- Conduct Market Research: Analyze target audience demographics and consult with diverse focus groups to understand their needs and preferences.
- Collaborate with Model Agencies: Partner with agencies that represent a diverse range of models in terms of race, ethnicity, size, gender identity, and disability.
- Embrace Inclusive Casting: Encourage casting directors to consider models from diverse backgrounds for product imagery and campaigns.
- Train Staff on Inclusivity: Educate buying teams, merchandisers, and sales associates on the importance of diversity representation and how to ensure it in the merchandise assortment. Read full answer