How do you analyze customer buying patterns to determine the best assortment of merchandise?
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Sample interview questions: How do you analyze customer buying patterns to determine the best assortment of merchandise?
Sample answer:
- Collect and Analyze Sales Data:
- Gather historical sales data, including product categories, styles, colors, sizes, price points, and sales volume.
- Analyze data using software tools to identify trends, patterns, and customer preferences.
- Monitor Market Trends:
- Stay updated on current fashion trends, emerging styles, and consumer preferences through market research, fashion shows, and industry publications.
- Analyze Customer Feedback:
- Collect customer feedback through surveys, reviews, and social media interactions to understand their needs, wants, and pain points.
- Conduct Market Research:
- Conduct surveys, focus groups, and interviews to gather insights into customer demographics, psychographics, and buying habits.
- Evaluate Competitive Offerings:
- Analyze the product offerings of competitors to understand their strengths, weaknesses, and market positioning.
- Consider Seasonality and Weather:
- Take into account the impact of seasonality and weather patterns on customer buying behavior.
- Monitor Social Media Trends:
- Monitor social media platforms for trending topics, viral posts, and influencer endorsements to gauge customer preferences.
- Analyze Customer Behavior:
- Observe customer behavior … Read full answer
Source: https://hireabo.com/job/6_1_8/Fashion%20Merchandiser