Can you describe a project where you had to design for a specific cultural context? How did you adapt your design approach?
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Sample interview questions: Can you describe a project where you had to design for a specific cultural context? How did you adapt your design approach?
Sample answer:
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Project: Redesigning a Mobile Banking App for a Traditional African Market
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Challenge: To create a mobile banking app for a traditional African market while considering cultural factors, digital literacy, device constraints, and local language support.
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Approach:
- Research and Cultural Understanding: Conducted extensive research to understand the local culture, customer behavior, and financial practices in the region.
- User Interviews and Surveys: Conducted user interviews and surveys to gather insights into the specific needs, preferences, and pain points of the target audience.
- Ethnographic Observation: Observed users in their daily lives to identify their banking habits, mobile device usage patterns, and common challenges encountered while using financial services.
- Iterative Design and Testing: Iteratively… Read full answer
Source: https://hireabo.com/job/6_0_19/Interaction%20Designer