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How do you approach designing brand identities for companies with a limited brand history or legacy?

• garrone
• 0
• Posted on April 13, 2024

Sample interview questions: How do you approach designing brand identities for companies with a limited brand history or legacy?

Sample answer:

When designing brand identities for companies with a limited brand history or legacy, I take a strategic and methodical approach to ensure that the design aligns with the company’s values, goals, and target audience. Here are the steps I follow:

1. Research and Understand the Company: I start by thoroughly researching the company, its industry, competitors, and target market. This helps me gain insights into the company’s values, mission, and unique selling proposition.

2. Define the Brand Strategy: Next, I work closely with the client to define the brand strategy. This involves identifying the company’s core values, brand personality, target audience, and desired brand positioning. By understanding these key elements, I can create a brand identity that resonates with the target market and effectively communicates the company’s message.

3. Develop a Creative Brief: Based on the insights gathered, I create a comprehensive creative brief that outlines the goals, objectives, and specific requirements for the brand identity design. This brief serves as a roadmap to guide the design process and ensure that all stakeholders are aligned.

4. Concept Development: With the creative brief in hand, I start brainstorming and sketching ideas for the brand identity. I explore different visual directions, typography, color palettes, and iconography that reflect the brand strategy. This stage involves multiple iterations and feedback loops with the client to refine and narrow down the concepts.

5. Design Exploration: Once the initial concepts are approved, I start translating them into digital designs. I explore various design elements, such as logos, typography, color schemes, and supporti… Read full answer

   Source: https://hireabo.com/job/6_0_14/Brand%20Identity%20Designer

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