Can you explain the process you follow when creating a brand identity?
- garrone
- 0
- Posted on
Sample interview questions: Can you explain the process you follow when creating a brand identity?
Sample answer:
When creating a brand identity, the process typically involves several stages to ensure a comprehensive and effective outcome. Firstly, I begin by conducting thorough research to understand the target audience, market trends, competitors, and the client’s goals and values. This research helps me gather valuable insights and establish a solid foundation for the brand identity creation.
Following the research phase, I move on to the brainstorming and concept development stage. Here, I generate a range of ideas and design concepts that align with the client’s objectives and resonate with the target audience. This process involves sketching, experimenting with typography, color palettes, and visual elements to create a unique and memorable brand identity.
Once the initial concepts are developed, I refine and narrow down the options by considering feedback from the client and conducting internal critiques. This step ensures that the chosen concept encapsulates the desired brand personality, values, and objectives effectively.
With the approved concept in hand, I proceed to create the brand’s visual elements, such as the logo, typography, color scheme, and supporting graphic elements. These elements… Read full answer
Source: https://hireabo.com/job/6_0_14/Brand%20Identity%20Designer