Can you describe your typical brainstorming and ideation process when starting a new packaging design project?
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Sample interview questions: Can you describe your typical brainstorming and ideation process when starting a new packaging design project?
Sample answer:
- Research and Analysis:
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Begin by comprehensively understanding the product, its features, unique qualities, and the target audience. This research informs the design strategy.
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Mood Boards and Inspiration:
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Create mood boards to visualize the design direction. These boards gather inspirational images, textures, colors, and typographic styles that align with the brand and product.
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Sketches and Doodles:
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Start sketching rough concepts and ideas. Don’t worry about perfection at this stage; let imagination flow freely.
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Exploration of Materials:
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Explore various packaging materials, such as paper, corrugated cardboard, plastics, or metal. Consider their sustainable and eco-friendly options.
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Form and Structure:
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Evaluate the shape and structure of the packaging. Consider how the form complements the product and its functionality.
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Function and User Experience:
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Design the packaging with a focus on functionality and user experience. This includes opening mechanisms, carrying convenience, and ease of disposal.
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Branding and Identity:
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Integrate the brand’s visual identity, including logo, colors, and typography, into the packaging design. Ensure consistency… Read full answer