Can you share an example of a design project where you had to balance creativity with meeting ethical considerations?
- garrone
- 0
- Posted on
Sample interview questions: Can you share an example of a design project where you had to balance creativity with meeting ethical considerations?
Sample answer:
One design project where I had to balance creativity with meeting ethical considerations was when I was tasked with creating a promotional campaign for a tobacco company.
As a Creative Director, it was my responsibility to ensure that the design not only captured the essence of the brand, but also aligned with ethical principles. I approached this project by focusing on two main aspects.
Firstly, I made sure to emphasize the harmful effects of smoking in a subtle yet impactful way. Instead of glorifying smoking, I chose to incorporate visual elements that conveyed the negative consequences, such as using blackened lungs as a background texture or including a clear disclaimer about the health risks associated with smoking. This allowed me to maintain a level of authenticity while still promoting an ethical message.
Secondly, I decided to highlight the tobacco company’s efforts towards corporate social responsibility. By showcasing their initiatives in supporting anti-smoking campaigns and promoting health awareness, I aimed to counterbalance the negative aspects of the industry. This approach allowed the design to convey a sense of responsibility and concern for public health, without neglecting the fact that the company was still marketing tobacco products.
Additionally, I recommended incorporating a call to action that enco… Read full answer