Have you ever conducted usability testing for a website design? What were the insights you gained?

Sample interview questions: Have you ever conducted usability testing for a website design? What were the insights you gained?

Sample answer:

Through usability testing, I have gained valuable insights that have significantly improved website designs. By observing users interact with the site, I identified pain points and areas for optimization.

Some key insights gained include:

  • Navigation Clarity: Users encountered difficulties navigating the site due to unclear menu structures and confusing breadcrumb trails. This led to adjustments in the navigation hierarchy and the introduction of intuitive navigational elements.

  • Information Architecture: The organization of content was not intuitive, resulting in users spending excessive time searching for specific information. Reorganizing the content into logical categories and implementing search functionality facilitated easier access to relevant information.

  • Call-to-Action Effectiveness: The call-to-action buttons were not prominent enough, leading to missed conver… Read full answer

    Source: https://hireabo.com/job/6_0_8/Web%20Designer

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