How do you approach designing for a brand that wants to convey a sense of social responsibility or activism?
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Sample interview questions: How do you approach designing for a brand that wants to convey a sense of social responsibility or activism?
Sample answer:
- Research and understand the brand’s values.
Engage with the brand to thoroughly comprehend their mission, purpose, and the social or environmental causes they champion. This understanding will serve as the foundation for your design approach.
- Identify visual cues that align with the brand’s message.
Explore imagery, typography, and color palettes that resonate with the brand’s values. Consider using symbolism, metaphors, or impactful photography to convey the desired message.
- Consider typography and visual hierarchy.
Use typography to emphasize key messages and establish a visual hierarchy. Choose fonts that evoke the brand’s personality and social responsibility.
- Incorporate storytelling.
Use visual storytelling to connect with the audience on an emotional level. Create designs that highlight the impact of the brand’s activism and engage viewers with compe… Read full answer